CREDELIO
Launching Elanco’s new flea and tick medication when the competition was outspending 4 to 1 meant we had to breakthrough in a totally distinctive way.
CREDELIO SOCIAL STRATEGY
Thanks to the precision of FaceBook Targeting, we achieved our sales goals with a 1-2-3 punch. Here is just a fraction of the agile content created with our Credelio character.
GSK AVODART
This enlarging prostrate drug campaign, directed by Academy Award-winning director Brett Morgen, gave GSK record-breaking sales. But don’t just take my word for it. See what the CEO said:
Urinal Posters presented the solution during the symptoms of the problem.
ELANCO CAPSTAR
When you have a compelling product demo, use it. But present it in an arresting, unforgettable way.
ADVIL MANIFESTO
Why Advil? The story needed to be told to consumers who thought all pain relievers were equal.
Lunesta
This famous campaign was the first to bring a luscious sensuality to a sleep aid. I was thrilled to partner with Vogue photographer Glen Luchford on this evocative work.
