MGP Ingredients, Inc
78 year-old supplier to the most famous alcohol brands in the world needed a modern and relevant digital and social connection to the B2B customer of today.
FACEBOOK CAMPAIGN
Facebook and B2B? MGP is known as a supplier to big National brands, but wanted to be relevant to the start-up craft distillers as well. So we joined their community on Facebook with provocative “Rackhouse Roundtable” discussions. The series brought together distillers big and small, young and old. Presented in their feeds first as short teasers. Then click to long form.
DIGITAL AND PRINT
What’s the best way to communicate the passion of a brand devoted to making other brands shine? We found it in the faces of the actual MGP craftsman.
SALES PROMOTION BOOK
This exquisitely produced book for the alcohol sales force exceeded the campaign theme: “Create Exceptional.”
