BOOST MOBILE

Boost gave us a challenge to create a reason for their base to engage with the brand and get above and beyond the “cheap network in bad neighborhood” stigma. The bigger the challenge, the bigger the idea. So our team gave Boost a purpose: #AssumeNothing.

Un-branded Social. So the issue drew people in first.

Proof that a social issue could still sell phones and rate plans. Just had to be the right issue.

Manifesto Video